Home / Ways to sell / Sell on the open market

The Premium Guarantee.

This is the traditional route, and for a seller who can wait it is usually the way to the highest potential price. It is also the slowest. Expect 3 to 9 months, viewings to host, and the risk of a chain collapsing before you complete. The difference with us is simple: we help you get sale-ready, we give you honest guidance on pricing, and we hold a cash offer open the whole time as your safety net.

Get my cash offer →

The trade-off, stated plainly

Top price, but you pay for it in time.

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Highest potential price

With full marketing exposure across the major portals, your home reaches every buyer in the market. Competition among them is what pushes the price up.

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The slowest route

Listing, viewings, offers, surveys and conveyancing all take time. Three to nine months is normal, and the completion date is never fully in your hands.

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Chain and fall-through risk

Your buyer may rely on selling their own home first. If any link in that chain breaks, or a survey spooks a lender, the sale can collapse late on.

The process

How an open market sale runs.

The full journey, with the backup offer sitting quietly in the background the whole way.

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Value and prepare

We agree a realistic asking price and get the home ready to show at its best.

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List and market

Your home goes live across the major portals with photos, a floor plan and a home report.

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Viewings and offers

Buyers view, offers come in, and we help you weigh each one on price and reliability.

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Conclude and complete

Missives are concluded and the sale completes. If a chain breaks, your backup cash offer steps in.

When this is the right call

The open market suits patient sellers.

If you have time on your side and top price is the goal, this is usually your route. It is the wrong call if you are up against a deadline or cannot risk a sale falling through.

You can wait 3 to 9 months for the sale to complete
Your home is in good order and will show well
You are chasing the highest figure, not the fastest exit
You are comfortable hosting viewings and riding out chain risk

Compare with cash and auction →

The backup that changes everything

Try for top price. Keep the safety net.

Most sellers who try the open market do it without a floor. If their buyer disappears or a chain collapses, they start again from nothing. With us, you go for the highest price knowing a guaranteed cash offer is held open behind you. If the market lets you down, you still have a committed cash buyer to fall back on.

You chase the ceiling, without ever losing the floor.

A guaranteed cash offer held open while you try the open market
No obligation to take it, it is simply there
Call on it any time and complete in around 14 to 28 days
A floor under your feet while you aim high

The honest comparison

The open market against the other two routes.

The open market reaches the highest potential price, but it is the slowest and least certain of the three. Cash is the fastest and most certain. Auction locks the buyer in. Here is the honest shape of each.

What matters	Guaranteed cash sale	Sell by auction	Open market
Speed to complete	14 to 28 days possible	28 or 56 days	3 to 9 months
Certainty of sale	Committed once you accept	Buyer locked in by deposit	Never certain until concluded
Price versus market	Below open-market value, with no fees to pay	Often more than a cash sale	Highest potential price
Fees you pay	£0. We pay them all	Buyer pays the auction fee	Solicitor and home report costs
Viewings	None	Some, during marketing	Many, over weeks or months
Condition needed	Any. Sold as-is	Sold as-is, buyers price it in	Best presented and sale-ready
Chain risk	None. Funding is in place	Very low, deposit held	High, chains can break
Backup if it fails	Not needed, it is the backup	Relist or take the cash offer	Cash offer held open behind you

Every route is real and honest. We never claim the best price and the fastest sale in the same breath, because no single route can offer both.

Questions

Open market questions, answered straight.

For a home in good order that shows well, usually yes. Full marketing puts your property in front of every buyer in the market, and competition among them tends to produce the highest figure of the three routes. The catch is time and certainty: it is the slowest way to sell and the sale is never guaranteed until missives are concluded.

Typically 3 to 9 months from listing to completion, though it varies with the property, the price and the wider market. If you are working to a deadline, that uncertainty is exactly why we hold a cash offer open alongside it.

It is a guaranteed cash offer from us that stays open while you try the open market. You are under no obligation to take it. If your sale falls through, a chain breaks, or you simply run out of time, you can call on it and complete in around 14 to 28 days. It is a floor under your feet while you aim high.

We are upfront that the open market involves the usual costs of a normal sale, such as your solicitor and a home report. Those apply on this route because we are not the buyer. What we add is honest pricing guidance and a backup cash offer, with no pressure to use it. If you would rather we simply bought the home for cash, we can do that instead.